Occasion / Holiday
Earth Day
Visual Concept
The poster features a large, iconic Coca-Cola bottle silhouette outlined in the brand’s classic red. Inside the bottle, the negative space forms a delicate, minimalist leaf that doubles as flowing liquid. This negative space leaf represents nature and sustainability, symbolizing how Coca-Cola’s beverage refreshes not just people but also the planet. The leaf/liquid shape subtly incorporates the Coke bottle curves, blending product identity with environmental consciousness seamlessly.
Color Palette
Coca-Cola Red (#E41A1C) as the dominant color, contrasted with a fresh, vibrant leaf green (#3BAF4A) emerging through negative space, and white used to define the leaf shape and highlight the negative space.
Tagline
“Refresh the planet, one sip at a time”
Style Notes
Mood: Optimistic, refreshing, and responsible.
Layout: Centered vertical composition with the Coca-Cola bottle outlined in red on a white background, leaf shape crisply defined within the bottle by negative space. Text placed beneath in a clean, modern sans-serif typeface, with “Refresh” in bold red and “the planet, one sip at a time” in green to reinforce the synergy of brand and Earth care.
Artistic Tone: Minimalist and elegant with subtle symbolism, avoiding any visual clutter. The design balances brand familiarity with a fresh, eco-conscious message, evoking genuine care and renewal. Overall vibe is modern, hopeful, and emotionally resonant without resorting to typical Earth Day tropes like globes or recycling icons.
Inputs used
Brand x Celebration: Minimalist Poster Design Prompt
Prompt body