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Email 1: Announcement Subject: New live webinar: Master Instagram Ads for E‑commerce (limited seats) Preview: Learn the exact ad strategies driving profitable sales in 2024—save your spot now. Body: Hi [First Name],

Instagram ad costs are up—and so is the competition. But brands are still scaling profitably with the right strategy.

Join me live for “Mastering Instagram Ads for E‑commerce” in two weeks on [Date] at [Time] [Time Zone]. I’ll walk you through the exact frameworks and creative systems we use to drive consistent ROAS for online stores.

What you’ll learn:

• The 3 winning campaign structures for cold, warm, and hot audiences
• Creative that converts: hooks, angles, and UGC formats that lower CPA
• Targeting in 2024: Advantage+ Shopping, broad vs. interest stacks, and lookalikes
• Budgeting and scaling without blowing up your CPA
• Data that matters: what to track post‑iOS and how to optimize fast

Who it’s for:

• DTC founders, marketers, and media buyers who want reliable Instagram ad performance
• Stores spending $1k–$100k+/month on ads

Bonus: Attendees get my Campaign Structure Templates + Creative Brief checklist.

Seats are limited to keep Q&A tight. Reserve your spot here: [Register Now Button/Link]

See you live, [Your Name] [Title/Company] P.S. Can’t make it live? Register anyway to get the recording and resources.

Email 2: Reminder Subject: 2 weeks out—have you saved your seat for Instagram Ads for E‑com? Preview: Spots are filling fast. Get the playbooks and templates we actually use. Body: Hey [First Name],

Quick reminder: “Mastering Instagram Ads for E‑commerce” goes live on [Date] at [Time] [Time Zone].

In 60 minutes, you’ll get:

• Proven campaign setups for prospecting and retargeting
• Creative frameworks that turn scrollers into buyers
• A step‑by‑step scaling plan that protects ROAS

Plus: Live teardown of 2–3 attendee ad accounts (submit yours after registering).

Grab your seat now before we cap registration: [Save My Seat]

Talk soon, [Your Name]

Email 3: Value tip Subject: Quick win: The 3‑hook ad formula lowering CPAs right now Preview: Steal this script and use it before the webinar—then come for more. Body: Hi [First Name],

Here’s a quick Instagram ad win you can deploy today.

The 3‑Hook UGC Formula: 1) Pattern interrupt (0–3s): Call out the pain or desire Example: “I kept adding to cart then bailing… until I tried THIS.” 2) Social proof micro‑story (4–12s): Show result + credibility Example: “I’ve tried 5 [category] brands—this is the first that lasted 30 days.” 3) Specific benefit + CTA (13–20s): One clear promise + action Example: “Zero breakouts, under $30. Get 15% off today.”

Why it works:

• Stops the scroll fast
• Builds trust with concrete proof
• Drives action with one focused benefit

Angles that convert for e‑com right now:

• “I switched from X to Y and here’s why”
• “Unboxing + 7‑day results”
• “3 things I wish I knew before buying [category]”

Use this in Reels placements with:

• 1:1 or 9:16
• Auto‑captions on
• First frame text overlay repeating the hook

We’ll go deep on creative testing matrices and winning angles in the webinar, plus you’ll get my Creative Brief template.

Lock in your spot: [Register Free]

See you there, [Your Name]

Email 4: Last call Subject: Last call: Instagram Ads for E‑commerce is tomorrow Preview: Final chance to grab your seat + get the templates bundle. Body: Hey [First Name],

We go live tomorrow. If Instagram is a meaningful channel for your store, this is your last chance to join us.

What you’ll walk away with:

• Ready-to-use campaign structures (cold, warm, hot)
• Creative frameworks and testing cadence
• Budget/scaling roadmap by spend tier
• KPI benchmarks post‑iOS (what “good” looks like)
• Templates: Campaign Structures, Creative Brief, Weekly Optimization Sheet

Join live on [Date] at [Time] [Time Zone]. Recording included for registrants.

Claim your seat now: [Register Now]

See you inside, [Your Name]

Email 5: Day‑of reminder Subject: We’re live today: Mastering Instagram Ads for E‑commerce Preview: Starts at [Time]—join a few minutes early to grab your spot. Body: Hi [First Name],

Today’s the day. “Mastering Instagram Ads for E‑commerce” starts at [Time] [Time Zone].

Join the room a few minutes early: [Join Live Link]

Bring:

• Your ad account questions (live Q&A)
• One product you want to scale
• Your current best ad—if time allows, we’ll do live teardowns

If you can’t attend live, register now and we’ll send the recording + templates: [Register/Access Link]

See you soon, [Your Name] [Title/Company] P.S. Stay to the end for the bonus resource pack.