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Core Topic (Level 1)

• Content Marketing Agency

Level 2 — Subcategories (10+)

1. Services Offered
2. Strategy & Planning
3. Content Types & Formats
4. Creative Production & Design
5. SEO & Organic Growth
6. Paid Media & Distribution
7. Client Onboarding & Account Management
8. Measurement, Analytics & ROI
9. Industry-specific Solutions for SMBs
10. Pricing, Contracts & Business Operations
11. Team, Tools & Workflow (extra to cover operations)

For each Level 2 subcategory below: Level 3 entries are focused topics within that subcategory; Level 4 entries are specific, actionable or detailed keywords. Each keyword is unique and used only once.

1) Services Offered (Level 2)

• Level 3: Core service packages
  • Level 4:
    1. full-service content marketing
    2. content strategy consulting
    3. multi-channel campaign management
    4. content calendar creation
    5. content repurposing services
    6. social media content packages
    7. email marketing services
    8. landing page copywriting

2) Strategy & Planning (Level 2)

• Level 3: Strategic frameworks and planning tools
  • Level 4:
    1. buyer persona development
    2. content audit methodology
    3. editorial strategy blueprint
    4. topical authority planning
    5. content gap analysis
    6. customer journey mapping
    7. competitive content analysis
    8. campaign ideation workshop

3) Content Types & Formats (Level 2)

• Level 3: Formats used across channels
  • Level 4:
    1. blog post creation
    2. long-form pillar content
    3. microcontent for social
    4. email newsletter templates
    5. video scriptwriting
    6. product/service catalog copy
    7. menu and brochure content
    8. downloadable lead magnets

4) Creative Production & Design (Level 2)

• Level 3: Visual and production services
  • Level 4:
    1. brand visual identity design
    2. ad creative design
    3. website banner production
    4. catalog layout design
    5. menu design for restaurants
    6. photography direction for SMBs
    7. motion graphics for social
    8. design-optimized templates

5) SEO & Organic Growth (Level 2)

• Level 3: Organic discovery and on-site optimization
  • Level 4:
    1. on-page SEO optimization
    2. keyword research for agencies
    3. local SEO for small businesses
    4. technical SEO audits
    5. schema markup implementation
    6. internal linking strategy
    7. backlink acquisition tactics
    8. content clustering for topical authority

6) Paid Media & Distribution (Level 2)

• Level 3: Amplification and advertising channels
  • Level 4:
    1. social media ad creatives
    2. paid search campaign setup
    3. programmatic content promotion
    4. sponsored content strategy
    5. influencer collaboration workflows
    6. native advertising formats
    7. ad landing page optimization
    8. distribution via email sequences

7) Client Onboarding & Account Management (Level 2)

• Level 3: Client-facing processes
  • Level 4:
    1. onboarding checklist for clients
    2. creative brief templates
    3. SLA and deliverable schedules
    4. approval and revision process
    5. client communication cadence
    6. asset handoff procedures
    7. brand guideline onboarding
    8. quarterly strategy reviews

8) Measurement, Analytics & ROI (Level 2)

• Level 3: How success is measured and reported
  • Level 4:
    1. KPI selection framework
    2. content performance dashboards
    3. conversion tracking setup
    4. ROI modeling for content programs
    5. A/B testing for content
    6. attribution modeling approaches
    7. churn impact analysis
    8. monthly client reporting templates

9) Industry-specific Solutions for SMBs (Level 2)

• Level 3: Tailored offerings by vertical (relevant to Upcontent’s audience)
  • Level 4:
    1. spa and wellness content packages
    2. dental clinic marketing content
    3. supplement brand content strategy
    4. travel and hospitality content kits
    5. F&B menu and social content
    6. small business company profile creation
    7. e-commerce product page copy
    8. local services lead generation content

10) Pricing, Contracts & Business Operations (Level 2)

• Level 3: Commercial and operational setup
  • Level 4:
    1. retainer pricing models
    2. project-based pricing guide
    3. scope of work templates
    4. contract clauses for content agencies
    5. client onboarding fees
    6. churn reduction strategies
    7. proposal and pitch templates
    8. revenue forecasting for agencies

11) Team, Tools & Workflow (Level 2)

• Level 3: Internal capabilities and toolstack
  • Level 4:
    1. content team roles and org chart
    2. freelance partner management
    3. editorial workflow software
    4. creative asset management systems
    5. SEO and analytics tools
    6. project management cadence
    7. quality assurance checklists
    8. training and knowledge base

Notes on structure and relevance

• Keywords are unique across the map and selected for relevance to SMBs (spa, dental, supplements, travel, F&B) lacking internal design or content teams.
• The Level 2 subcategories cover services, strategy, production, distribution, measurement, vertical-specific offerings and agency operations — delivering a complete topical architecture for content creation, pillar pages, service pages, blog clusters, templates, and resource hubs.
• Suggested use: turn each Level 2 into a pillar page, Level 3 items as section topics or cluster pages, and Level 4 items as individual articles, how-to guides, templates, or downloadable assets tailored to the target SMB buyer personas.

If you’d like, I can:

• convert this into a content calendar with suggested publishing order and priorities for Upcontent’s audience,
• group topics into targeted pillar clusters for each vertical (spa, dental, supplements, travel, F&B),
• or export as CSV/JSON for your CMS. Which would you prefer?

Introduction Herbal shampoo with organic ingredients offers a natural, confidence-building beauty option for young women in Vietnam. We’ll apply the 5 Content Pillar models to craft strategic, scalable topics that fit limited budgets and suit Instagram, TikTok, LinkedIn, and a website, aiming to increase brand awareness and trust.

Content Pillars by Model

1) Brand Objectives

• Pillar Topic 1: Brand Promise of Purity and Confidence
  • Description: Highlight the brand’s commitment to organic ingredients, clean formulations, and how hair care supports confidence. Relevant to the beauty-forward, value-driven audience.
  • Content Angles:
    • Behind-the-scenes: sourcing organic herbs and ethical farming practices
    • Ingredient spotlight: benefits of key botanicals (e.g., lemongrass, neem, hibiscus)
    • Brand pledge: cruelty-free, sustainable packaging
    • Customer testimonials emphasizing confidence
  • Example content: Video: “From Farm to Bottle: Our Organic Herbal Shampoo Promise”
• Pillar Topic 2: Simplicity and Efficacy
  • Description: Convey that natural ingredients deliver tangible results without harsh chemicals, fitting busy young women’s routines.
  • Content Angles:
    • Quick morning routine featuring the shampoo
    • Before/after hair health stories
    • Myth-busting posts about “natural means weaker”
    • Step-by-step routine for different hair types
  • Example content: Blog: “5-Min Hair Care Ritual with Herbal Shampoo”
• Pillar Topic 3: Community and Local Credibility
  • Description: Build trust through Vietnam's cultural context, local testimonials, and community-led initiatives.
  • Content Angles:
    • Local ambassador stories (Vietnamese beauty creators)
    • Community hair-care tips from Vietnamese culture
    • Partnerships with local wellness/spa providers
    • Social proof from Vietnamese users
  • Example content: Video: “Meet Our Vietnamese Ambassadors: Real Hair Stories”

2) Customer Journey

• Pillar Topic 1: Awareness – Natural Hair Care Discovery
  • Description: Introduce herbal shampoo as a gentle, organic option for healthy hair.
  • Content Angles:
    • Short educational clips on scalp health
    • Comparisons of conventional vs. herbal shampoos
    • “Did you know” series on herbs’ benefits
    • Infographics about scalp microbiome
  • Example content: Short Reel: “Why Your Scalp Loves Herbal Shampoo”
• Pillar Topic 2: Consideration – Choosing Herbal vs. Conventional
  • Description: Help shoppers evaluate ingredients, brand values, and price/value trade-offs.
  • Content Angles:
    • Ingredient glossary and labeling explanations
    • Case studies of users switching to herbal shampoo
    • Packaging sustainability stories
    • Ingredient sourcing transparency
  • Example content: LinkedIn Post: “Organic Hair Care: What to Look for on Labels”
• Pillar Topic 3: Decision & Retention – Purchase & Repeat
  • Description: Convert interest into sales and foster loyalty with education on usage and benefits.
  • Content Angles:
    • How to select the right variant for hair type
    • First-time user onboarding tips
    • Loyalty programs or refill options
    • Seasonal promotions (e.g., monsoon care)
  • Example content: Video: “How to Pick Your Herbal Shampoo for Your Hair Type”

3) Expertise Level

• Pillar Topic 1: Beginner – Hair Care Foundations
  • Description: Basic education on scalp health, gentle cleansing, and recognizing ingredients.
  • Content Angles:
    • Simple “how-to” routines
    • Common shampoo myths debunked
    • Glossary of herbal ingredients
    • Beginner-friendly checklists
  • Example content: Blog: “Herbal Shampoo 101: What Your Hair Needs”
• Pillar Topic 2: Intermediate – Ingredient Interactions
  • Description: Deeper dive into how botanicals interact with different hair textures and climates.
  • Content Angles:
    • Hair-type profiling and routine tweaks
    • Seasonal ingredient adjustments (humidity, pollution)
    • Effects of essential oils and safe usage
    • User Q&A sessions
  • Example content: Video: “Which Herbal Blend Is Right for You?”
• Pillar Topic 3: Advanced – Formulation & Scientific Backing
  • Description: Explain formulation choices, pH balance, preservative guidelines, and efficacy data.
  • Content Angles:
    • Ingredient science explainers
    • Small-batch, handmade storytelling
    • Case studies with measurable outcomes
    • Expert guest interviews (trichologist, herbalist)
  • Example content: LinkedIn Article: “The Science Behind Organic Herbal Shampoos”

4) Target Audience

• Pillar Topic 1: Demographic Segment – University Students & Young Professionals (18-25)
  • Description: Affordable, convenient, and shareable hair care solutions for budget-conscious, style-driven students.
  • Content Angles:
    • Quick campus-friendly routines
    • Budget bundles and subscription options
    • Student testimonials
    • Trend-aligned looks for social sharing
  • Example content: TikTok Video: “5-Ingredient Herbal Shampoo Routine”
• Pillar Topic 2: Early-Career Women (26-30)
  • Description: Eases into professional life with low-maintenance but effective care.
  • Content Angles:
    • Work-from-home to office-ready edits
    • Travel-friendly shampoo options
    • Confidence-building stories from mentors
    • Social-proof from local influencers
  • Example content: Instagram Reel: “Effortless Hair in 3 Minutes”
• Pillar Topic 3: Health-Conscious Shoppers & Eco-Moc (Lifestyle-focused)
  • Description: People prioritizing sustainability, cruelty-free products, and clean beauty.
  • Content Angles:
    • Packaging recyclability guides
    • Brand ethics and sourcing stories
    • Eco-friendly rituals
    • Comparisons with conventional products
  • Example content: LinkedIn Post: “Why Clean Beauty Starts with Ingredients”

5) Content Themes

• Pillar Topic 1: Natural Beauty Trends in Vietnam
  • Description: Align topics with Vietnamese beauty culture, seasonal trends, and local rituals.
  • Content Angles:
    • Vietnamese heritage herbs and their uses
    • Seasonal haircare routines during monsoon
    • Local celebrity or influencer collaborations
    • Trend roundups
  • Example content: Website Feature: “Herbal Hair Care Trends in Vietnam 2025”
• Pillar Topic 2: Brand Stories and Ethos
  • Description: Deep storytelling around origin, craft, and community impact.
  • Content Angles:
    • Founder origin story and mission
    • Sourcing journeys from farms to bottles
    • Community impact initiatives
    • Customer stories and journeys
  • Example content: Video Series: “Roots: Our Herbal Shampoo Story”
• Pillar Topic 3: Cultural Elements and Spa-inspired Wellness
  • Description: Tie skincare/hair rituals to spa and wellness experiences common in Vietnamese culture.
  • Content Angles:
    • Spa-at-home rituals with herbal blends
    • Aromatherapy and scalp massage tips
    • Partnerships with spas for demos or bundles
    • Wellness retreats or events
  • Example content: Instagram Live: “Spa Day at Home: Herbal Hair Ritual”

Summary Table Model | Pillar Topic 1 | Pillar Topic 2 | Pillar Topic 3 Brand Objectives | Brand Promise of Purity and Confidence | Simplicity and Efficacy | Community and Local Credibility Customer Journey | Awareness – Natural Hair Care Discovery | Consideration – Choosing Herbal vs. Conventional | Decision & Retention – Purchase & Repeat Expertise Level | Beginner – Hair Care Foundations | Intermediate – Ingredient Interactions | Advanced – Formulation & Scientific Backing Target Audience | Demographic: Students/Young Professionals (18-25) | Early-Career Women (26-30) | Health-conscious, eco-minded shoppers Content Themes | Natural Beauty Trends in Vietnam | Brand Stories and Ethos | Cultural Elements and Spa Wellness

Implementation Guide

• Channels: Leverage Instagram and TikTok for short-form, visually engaging content; LinkedIn for education and brand credibility; Website for long-form content and product details.
• Content Allocation: Allocate roughly 40-50% to Brand Objectives (primary pillar), 25-30% to Customer Journey topics (secondary), and 20-25% to Expertise Level (tertiary). Within each pillar, rotate topics to maintain variety across channels.
• Metrics to Track: Engagement rate (likes, shares, comments), video completion rate, follower growth, click-throughs to product pages, newsletter sign-ups, and conversion rate from content-driven referrals.

Optional Notes

• For Instagram and TikTok: prioritize short, visually appealing demonstrations of using the herbal shampoo, quick before/after clips, and micro-educational clips about herbs. Use Vietnamese captions and on-screen text to improve accessibility.
• For LinkedIn: publish longer-form articles about ingredient science, sourcing transparency, and brand values; include quotes from the founder or herbalists.
• In Vietnam: feature local herbs and cultural rituals, partner with Vietnamese influencers, and tailor visuals to local aesthetics. Keep messaging language culturally resonant and relatable.

If you’d like, I can convert this into a quarterly content calendar with specific post ideas, formats, and suggested posting frequencies for each pillar.

Below is a structured briefing template for “Comestic.” Please fill in or adjust the placeholders where needed. This will equip a content team or agency to develop a comprehensive content plan.

If you share specifics about Comestic (positioning, price point, target audience, current channels, budget), I can convert this into a finalized brief with prioritized content pillars, a 90-day editorial calendar, SEO targets, creator strategy, and performance benchmarks.