Lead Generation Campaign Implementation Timeline
Campaign Duration: August 1 – August 31, 2025
Phase 1: Planning and Content Development
Dates: June 10 – July 15, 2025
- June 10 – June 14
- Define campaign goals, KPIs, and target audience
- Roles: Project Manager (PM), Marketing Strategist
- June 15 – June 25
- Develop campaign messaging, offers, and creative concepts
- Roles: Marketing Strategist, Content Writer, Designer
- June 26 – July 5
- Create content assets (blog posts, emails, social media posts, landing pages)
- Roles: Content Writer, Designer, Web Developer
- July 6 – July 10
- Internal review and revisions of all content and creatives
- Roles: PM, Marketing Strategist, Content, Design
- July 11 – July 15
- Final approvals and production of multimedia materials
- Roles: PM, Content, Design, Video Production (if applicable)
Phase 2: Platform Setup and Testing
Dates: July 16 – July 25, 2025
- July 16 – July 18
- Set up advertising platforms (Facebook Ads, Google Ads, etc.) including targeting and budgets
- Roles: Ads Specialist, PM
- July 19 – July 21
- Configure tracking pixels, conversion events, and lead capture forms
- Roles: Web Developer, Ads Specialist
- July 22 – July 25
- Conduct internal testing of lead capture forms and ad functionality
- Roles: QA Tester, PM, Web Developer
Phase 3: Launch Milestones
Dates: August 1 – August 3, 2025
- August 1
- Campaign launch: ads go live, email blasts sent, social posts published
- Roles: PM, Ads Specialist, Content, Social Media Manager
- August 2 – August 3
- Monitor initial campaign performance and system stability
- Roles: PM, Ads Specialist, Web Developer
Phase 4: Optimization Checkpoints
Dates: August 7, August 14, August 21, August 28, 2025
- Weekly on Thursdays (August 7, 14, 21, 28)
- Analyze campaign metrics (click-through rates, conversions, cost per lead)
- Identify top-performing ads and content
- Make data-driven optimizations (adjust bids, targeting, creatives)
- Roles: PM, Ads Specialist, Marketing Strategist, Content
- Ongoing (August 4 – August 31)
- Daily monitoring of critical KPIs and immediate issue resolution
- Roles: Ads Specialist, PM
Phase 5: End-of-Campaign Evaluation Steps
Dates: September 1 – September 10, 2025
- September 1 – September 3
- Collect and compile campaign data and analytics
- Roles: Ads Specialist, Data Analyst, PM
- September 4 – September 7
- Conduct performance review against KPIs, ROI calculation, and lessons learned session
- Roles: PM, Marketing Strategist, Ads Specialist, Content
- September 8 – September 10
- Prepare and deliver final report with recommendations for future campaigns
- Roles: PM, Marketing Strategist
End of Timeline
Inputs used
Type_of_business
real estate companyStart_Date
August 1End_Date
August 31, 20255.64
📆 Lead Gen Campaign Timeline Planner (with Roles & Dates)
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Build a clear, step-by-step execution plan for your lead generation campaign complete with key milestones, specific dates, and assigned team roles. Ideal for marketers, founders, or project managers running short-term performance campaigns.
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