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Landmark Prompt

1) Positioning + ICP
Positioning: Easy, affordable bike rentals in Ho Chi Minh for tourists seeking flexible, local-style transport without language hassle.
ICP: Budget-conscious tourists (age 20-40, solo/couple travelers) who want quick, hassle-free city exploration via bike; problem: current rentals are opaque, restrictive, or pricey; why now: post-pandemic tourism rebound, high urban traffic congestion, increasing interest in eco-friendly travel.

2) Assumptions & Risks

Assumption	Test	Metric	Kill/Keep Rule
Tourists want local bike rentals	Interview 20 tourists	30%+ confirm interest	<30% kill
Price < $10/day acceptable	Survey competitors/prices	Achieve willingness to pay	Price sensitivity >30% kill
Simple online booking sufficient	Build landing + booking	20 bookings prelaunch	<5 bookings in 2 wks kill
Self-service pickup is feasible	Field test pickup spot	<5min avg pickup time	>10min avg kill
Payment via mobile preferred	Survey + landing traffic	80% choose mobile payment	<50% kill

3) Customer Discovery Steps

Channel: FB Vietnam travel groups, hostel message boards, IG Ho Chi Minh travel tags.
Script: “Hi! Quick Q: How do you rent bikes locally? What frustrates you? Would you try a quick, no-questions bike rental app?”
Booking Goal: Get 5 verbal commitments (email/WhatsApp) to book a trial rental.
Book 10 user calls (15min each). Record themes and willingness to pay.

4) MVP Spec

Must-Have User Stories:
- As tourist, I can see available bikes + prices on a map.
- I can book and pay via simple form (cash/card/Momo QR).
- I receive pickup location and access instructions.
- I can contact support via WhatsApp.
Acceptance: Booking confirmation < 5min; no app download required.
Nice-to-Haves: Basic insurance info; bike return confirmation; inventory management dashboard.

5) Build Plan

Stack:
- Website + booking: Webflow + Airtable forms + Zapier automation.
- Payments: Stripe + Momo QR (if available).
- Communication: WhatsApp Business API via Twilio or manual.
Buy vs Build: Buy all via Webflow + Airtable (no-code). Build only simple Zapier automations.
Data Model: Tables for Bikes (ID, status), Bookings (user, bike, date, paid), Users (contact info), Payments.

6) 30–60–90 Day Execution Plan

0-30: Customer interviews, landing page + manual booking form, FB/IG testing, 5 trial rentals.
31-60: Automate booking workflows, onboard 10 repeat users, test payment integration, identify pickup/drop spots.
61-90: Launch minimal paid ads, add booking reminders, hire part-time local bike manager, collect PMF survey data.

7) Experiment Backlog

Channel	Hypothesis	Setup	Metric	Expected ROI
FB Travel Groups	Posting offers drives bookings	Post weekly + track links	Message replies/bookings	High (low cost)
IG Geo tags	Visual posts with CTA increase leads	Post stories with CTA & link	CTR, DMs	Medium
Hostel flyering	Flyers nearby hostels yield trials	Print 50 flyers, talk to hostel staff	Pickup calls	Medium
Google My Business	Local SEO brings walk-ins	Create profile, optimize keywords	Calls/bookings	High long term
WhatsApp broadcast	Broadcasts convert leads	Build contacts, send rental offers	Bookings	High
Referral program	Referrals boost 2nd bookings	Offer $2 off to referrer	Referral count	Medium
Google Ads	Paid ads can overcome organic noise	Small $50 campaign targeting tourists	CPC, bookings	Medium (test only)
Influencer shoutouts	Local micro-influencers add trust	Contact 3 influencers, offer trial	Engagement	Low/maybe
Hostel staff partners	Staff recommends bikes with incentives	Test $5 commission for every booking	Conversion	High if executed
Offline bike stands	Visibility increases direct walk-ups	Put bikes in hotspots, observe	Walk-in bookings	High local

8) GTM Plan
Channels:

SEO: Google My Business + blog posts “Best BIKE rental HCM” (low effort)
Social: FB groups + IG stories daily postings + engagement
Communities: Travel forums, hostel partnerships, WhatsApp groups
Partnerships: Local hostels, tour agencies with commissions
Outbound: Chat on FB/IG, hostel visits twice weekly
Daily cadence:
Post on social + respond comments/messages (30 min)
Outreach to 5 hostel staff or groups (30 min)
Review bookings + customer feedback (30 min)

9) Budget & Tools

Item	$0 Option	<$500 Option	Recurring vs One-time
Website	Carrd free landing + Google Forms	Webflow Basic $15/mo + Airtable	Recurring
Payments	Stripe + manual cash on delivery	Stripe + Momo QR system setup	Mostly per-transaction
Communication	WhatsApp manual messaging	Twilio WhatsApp API (~$20/mo)	Recurring
Marketing	Organic: FB groups, IG posts	$100 Google Ads, $100 FB ads	One-time/recurring
Printing Flyers	Design free Canva, print at local shop	Print 100 flyers ~$50	One-time
Bike Storage/Lock	Use free public/shared spots	Rent small locker/space ~$100	One-time/recurring

10) Analytics & PMF Signals

Activation: % of site visitors who book a bike
Usage North Star: Number of repeat bookings per user within 30 days
PMF Survey: Ask users “How disappointed would you be if we stopped?” - target 40% say "very disappointed" after 30 rides.
Track cancellation rate, avg booking lead time, NPS after rentals.

11) Legal/Ops Checklist

Register sole proprietorship or local equivalent (start simple)
Set up Stripe account + local payment apps compliantly
Prepare basic rental agreement + liability waiver (Google template)
Privacy policy page (use TermsFeed free generator)
Secure data: password-protect Airtable, limit access, backup weekly

12) Risks & Mitigations

Risk	Mitigation	Next Action
Low tourist demand	Intensive customer interviews	Schedule 20 customer calls week 1
Payment frictions	Support cash + multiple options	Add Momo QR + cash option from Day 1
Pickup location confusion	Use clear maps + photos	Test 3 pickup spots week 2
Bike theft/damage	Basic deposit or waiver	Draft waiver + trial deposit model
Regulations/licensing	Check local bike rental laws	Contact local business bureau week 1