Phase 1: Persona Development
Phase 2: Initial Ad Concepts
Phase 3: Persona Feedback Round 1
Phase 4: Refined Ad Concepts (Round 2)
Phase 5: Persona Feedback Round 2
Phase 6: Final Ad Concepts (Round 3)
Phase 7: Final Persona Feedback
Phase 8: Winner Selection & Implementation
<winningad>
<selected_ad>Ad 2</selectedad>
